Roznama operates under entities like Roznama Shows, Roznama Records, and Roznama Online, with Hesham Gamal as Founder & CEO since around 2010–2014.​ It is recognized in local creative industry contexts, including advertising and media production, aligning with Egypt’s growing creative sectors.​ Recent projects highlight Gamal’s role as director and creative director for branded ads, such as Ramadan campaigns.